I spent several months producing this complete broadcast graphics overhaul for agricultural network RFD TV. This included creating graphics packages for their three largest shows -- Market Day Report, Rural Evening News, and Rural America Live -- as well as full insert graphics and various other elements for their every day network look. The biggest challenge in putting this together was maintaining a family friendly, easy going feel while adding more impact and visual excitement to RFD TV's brand. It was also important to emphasize the focus on agriculture without being overly cliche. Crates of produce and RFD TV's iconic windmill played large roles in establishing the brand for this network refresh.
